Contact form for small businesses
A short contact form that also asks what the message is about, so you can answer the right question the first time.
Customer satisfaction survey (NPS)
This survey is built around the Net Promoter Score question: how likely is the customer, from 0 to 10, to recommend you to a friend or colleague? Because everyone answers the same question, you can compare results from one round to the next. The useful part is in the follow-up questions: the main reason for the score, what you already do well, and the one thing the customer would change. Unlike a feedback form sent after a single visit, it asks about the customer's experience with your business as a whole, so it works for shops, studios, workshops and service businesses alike.
Opens as an editable form in your dashboard. If you're not signed in yet, you'll sign in or create an account first.
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What's in this template
Every field can be renamed, reordered, made optional or removed in the form builder.
- How likely are you to recommend us to a friend or colleague?Dropdown · Required
- What is the main reason for your score? (optional)Long answer · Optional
- What do we do well? (optional)Checkbox · Optional
- If you could change one thing about us, what would it be? (optional)Long answer · Optional
- How long have you been our customer?Dropdown · Optional
- May we contact you about your answers?Single choice · Optional
- Name (optional)Short answer · Optional
- EmailEmail · Optional
How to use this template
Open it in your dashboardSelect “Use this template”. If you don't have an account yet, sign up first; the form opens right after.
Make it yoursChange the questions, options, colours and the thank-you message in the form builder, then save.
Share it and get submissionsShare the form's link or link to it from your website. Each submission is emailed to you and saved in your dashboard.
Tips for this form
- Send it to all your regular customers at once, for example twice a year, rather than after every purchase — that way the rounds stay comparable.
- Keep the score question required and everything else optional; a score without a reason still counts.
- Reply personally to low scores where the customer agreed to be contacted; that is often the moment to fix a problem before the customer leaves.
- Export the answers as a CSV file from Submissions to work out your score in a spreadsheet.
Questions about this template
How do I calculate the Net Promoter Score?
Count answers of 9 or 10 as promoters and answers from 0 to 6 as detractors; 7 and 8 are passives. The score is the percentage of promoters minus the percentage of detractors, so it lies between −100 and +100. Zotview doesn't calculate it for you: export the answers and count them in a spreadsheet.
Can I ask for a Google review in the same survey?
Better not. Ask every customer for a review separately: Google's guidelines don't allow asking only satisfied customers for reviews, and a survey that sorts people by score first would do exactly that. To collect quotes you may publish, use the testimonial request template instead.
How is this different from a feedback form after a visit?
A feedback form asks about one appointment or order while it's fresh. This survey asks about the relationship as a whole and works best sent to many customers at the same time, so you can compare one round with the next.
Related templates
Appointment request form
Customers ask for a time with a first and second choice of date, so you can usually confirm with one reply.
Testimonial request form
Collect customer testimonials with a rating, the customer's own words and clear permission to publish them.
Zotview form builder
Start with this form, change anything later
The template opens in the form builder, where you can edit every question and choose who receives the submissions.